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With all
the buzz surrounding a site's appearance and
functionality, people often forget that at the end of
the day, the most important part of the website is the
content it delivers.
Content has to be concise and relevant whilst still
maintaining the interest of the visitor. Writing for
the web is very different to any other medium. The
writing style, tone and language used is crucial in
how your message is conveyed.
5 Important Rules in Website Design....
When it comes to your website, extra attention should
be paid to every minute detail to make sure it
performs optimally to serve its purpose. Here are five
important rules of thumb to observe to make sure your
website performs well.
-
Do
not use splash pages.. Splash pages are the first
pages you see when you arrive at a website. They
normally have a very beautiful image with words
like "welcome" or "click here to
enter". In fact, they are just that -- pretty
vases with no real purpose. Do not let your
visitors have a reason to click on the
"back" button! Give them the value of
your site up front without the splash page.
-
Do
not use excessive banner advertisements... Even
the least net savvy people have trained themselves
to ignore banner advertisements so you will be
wasting valuable website real estate. Instead,
provide more valuable content and weave relevant
affiliate links into your content, and let your
visitors feel that they want to buy instead of
being pushed to buy.
-
Have
a simple and clear navigation... You have to
provide a simple and very straightforward
navigation menu so that even a young child will
know how to use it. Stay away from complicated
Flash based menus or multi-tiered dropdown menus.
If your visitors don't know how to navigate, they
will leave your site.
-
Have
a clear indication of where the user is... When
visitors are deeply engrossed in browsing your
site, you will want to make sure they know which
part of the site they are in at that moment. That
way, they will be able to browse relevant
information or navigate to any section of the site
easily. Don't confuse your visitors because
confusion means "abandon ship"!
-
Avoid
using audio LOOPING on your site... If your
visitor is going to stay a long time at your site,
reading your content, you will want to make sure
they're not annoyed by some audio looping on and
on on your website. If you insist on adding audio,
make sure they have some control over it -- volume
or muting controls would work fine.
Copywriting services are offered at a fixed hourly
rate, available on request. An estimate of the total
number of hours required will be performed based on
the amount of content required for the project.
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Internet
Marketing
There
is one hard and fast rule in generating income from
your website: "A steady flow of website
traffic". If no one goes to your site, it hardly
bares a chance of generating an Income.
Many
sites have tried and failed in doing so, and lack of
Traffic results in the sites demise.
It
takes money to maintain an income generating site; it
also takes money to make money.
BUT, it doesn’t take a whole 'truck-load' of cash to
generate website traffic for your site !
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